Mack launches Giving Tuesday campaign to benefit ASPCA
As an integral part of their owner’s lives, pets play a big part in enriching the lives of Mack® truck drivers and owners. To commemorate the owner-pet bond, Mack has created the Partners for the Ride campaign, a Giving Tuesday effort that includes a $100,000 donation to the American Society for the Prevention of Cruelty to Animals. A total of $282,102 was raised through Mack's gift and the public's donations.
“The Mack Trucks brand has over 100 years of heart and soul built around the bulldog,” said David Galbraith, Mack Trucks vice president, Global Brand and Marketing. “People are passionate about it, and we wanted to celebrate the role pets have in the lives of our drivers and customers.”
As part of the social campaign, Mack customers are encouraged to post photos of their pets and truck online. Photos of dogs, cats and even birds show the impact pets have on the drivers’ lives. Keep posting photos and videos on social media while tagging @MackTrucks and using #PartnersForTheRide.
“Many of our owners have animals, and they bring them on the road for companionship. We want to support organizations that are important to our customers and our employees. The ASPCA is a perfect example,” said Rich Million, Mack Trucks senior vice president of strategy and business development.
“Giving Tuesday is a great opportunity to turn compassion into action, and the ASPCA is excited to be working with Mack Trucks to celebrate the human-animal bond and help vulnerable animals,” said Matthew Carroll, Senior Manager, Cause Partnerships & Events, ASPCA.
Giving Tuesday was created in 2012 as a day that encourages people to do good. Since then, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate and celebrate generosity. Mack has donated $100,000 as a matching fund for Giving Tuesday and plans to continue the campaign for a minimum of two years. Mack customers can continue to support ASPCA and its mission by donating at ASPCA.org/Donate.